What is 10DLC and What Does it Mean for Your Text Message Marketing?

Introduction

Text message marketing has become an incredible resource for businesses as consumers gravitate toward texts rather than calls or emails. A text is much less intimidating than a call from an unknown number, and much quicker than an email.

As text messages become more popular, unfortunately so does the spam. The 10 DLC (10-Digit Long Code) system imposes certain regulations and guidelines to prevent abuse or misuse of the text messaging system. It requires businesses to register their 10-digit numbers and adhere to compliance rules to maintain message deliverability and prevent spam. The system aims to enhance transparency, protect consumers, and ensure the quality and reliability of A2P messaging services.

What is a 10 DLC?

A 10 DLC refers to a system for sending Application-to-Person (A2P) text messages using standard 10-digit phone numbers. This system was introduced by the Federal Communications Commission (FCC) in the United States to regulate and improve the handling of A2P messaging.

Originally, A2P messaging was done using short codes, which are typically 5 or 6-digit numbers specifically designated for commercial messaging. However, with the increasing demand for A2P messaging and the limited availability of short codes, the FCC implemented the 10 DLC system as an alternative solution.

To summarize, businesses are registering a 10 digit number instead of a 5-6 digit number for sending text campaigns.

Under the 10 DLC framework, businesses and organizations can utilize standard 10-digit long codes (regular phone numbers) for sending A2P text messages. This allows for greater flexibility and accessibility, as most businesses already have their own 10-digit numbers. It also helps reduce costs associated with acquiring and maintaining dedicated short codes.

How can I register for a 10 DLC?

To register for 10DLC, you typically need to follow these steps:

1. Choose a 10-digit long code: Select a 10-digit phone number that you want to use for sending A2P text messages. This can be an existing business phone number or a new one obtained from a mobile service provider.

2. Identify your use case: Determine the purpose and intended use of your A2P messaging. Common use cases include marketing campaigns, customer notifications, appointment reminders, and more.

3. Choose a Campaign ID: Assign a unique Campaign ID to each distinct use case or messaging campaign. This helps differentiate and track the performance of different messaging initiatives.

4. Gather necessary information: Prepare the required information for registration, which typically includes your business name, address, contact details, and other relevant identification information. Additionally, you may need to provide details about your messaging volumes and expected throughput.

5. Select a Registered Identification Number (RID): The RID is a unique identifier provided by the Campaign Registry for your registration. You can obtain an RID through a Campaign Service Provider (CSP) or directly from the Campaign Registry.

6. Choose a Campaign Service Provider (CSP): Select a CSP, which is a third-party entity authorized to facilitate the registration and management of 10DLC campaigns. The CSP helps you navigate the registration process and ensures compliance with FCC guidelines.

7. Submit your registration: Work with your chosen CSP to submit your registration information to the Campaign Registry. The CSP will guide you through the necessary steps and ensure that your registration meets the requirements.

8. Pay any applicable fees: There may be fees associated with the registration process, such as one-time setup fees or ongoing charges based on messaging volumes. Consult with your CSP for details on the costs involved.

9. Compliance and vetting: After your registration submission, the Campaign Registry may conduct compliance checks or vetting procedures to ensure adherence to regulations and industry best practices. This is to maintain the integrity and reputation of the A2P messaging ecosystem.

10. Confirmation and activation: Once your registration is approved, you will receive confirmation and activation of your 10DLC. At this point, you can start using your registered 10-digit long code for A2P messaging.

It's important to note that the specific registration process may vary depending on the Campaign Registry and CSP you choose. It's recommended to consult the official documentation and guidelines provided by the FCC and work with a reputable CSP to ensure a smooth and compliant registration process for your 10DLC.

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